Wednesday, February 1, 2012

Social Impact as Strategy Update

It never ceases to amaze me how often corporate social responsibility (CSR) gets relegated into the realm of the "fluffy feel-good." We brush it to the side, where the PR department or the environmentalists in the office can take care of it. But what are we missing out on when we leave CSR for only the bleeding-hearts socially-minded?

Greg Hills of FSG is going to answer that question at this year's Business and Society Conference. He's going to enlighten us on just how strategic CSR can be for a corporation. He'll be discussing Shared Value, or how to create economic value that also benefits society. Notice that first part - creating economic value. This is not going to be a soft conversation; it’s going to be about business strategy. Come learn more on Thursday, February 9th at 2pm and leave a better business leader, no matter what you role you may be in.

If you want a Shared Value preview, read this.

If you want more information on the conference, click this.

If you want to email the writer of this post, do it.

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