In a small group roundtable, a Tuck student asked Mr. Iwata how he would advise Toyota in its current crisis. He cited a top communications official at Domino's Pizza, following their handling of their own social media crisis:
"People want to watch you put the fire out"
Even though a company's first instinct is to investigate internally and get the facts straight, today's consumers want to witness more of the internal process. Is this realistic? Can companies manage their response in a more transparent way, even as they are figuring out exactly how to respond?
The Tuck School of Business at Dartmouth’s Business & Society Conference brings together leaders from a wide range of fields to discuss the important role that business leaders can play in creating a more sustainable world.
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